Client Targeting: A Must in TVET Marketing
Most TVET educators and agencies have been complaining for years that TVET is often the last resort in education for many students. A number of them would rather wait out another … Read more
Month: March 2014
Public TVET Education: How Did Nice People Like Us Get Into a Mess Like This?
In some countries, publicly funded technician education is on the verge of bankruptcy and irrelevance. Buildings are decaying, ancient equipment is unusable, students register only if they have been turned … Read more
7 Effective Steps to Engage Employers in TVET
Marketing in TVET is built on the premise that institutions will identify the clients they wish (or are mandated) to serve and will determine the learning needs of these clients. … Read more
Why Industry Hesitates to Partner with Government
Industry and government are not natural partners. The job of industry is to make money for shareholders. The function of government is to support civil society and, as a corollary, … Read more