Client Targeting: A Must in TVET Marketing

Most TVET educators and agencies have been complaining for years that TVET is often the last resort in education for many students. A number of them would rather wait out another year if they don’t pass the examination for universities than attend TVET institutions.  The societal image of TVET is terrible. Meanwhile, the universities are full … Read more

Share this:

Public TVET Education: How Did Nice People Like Us Get Into a Mess Like This?

In some countries, publicly funded technician education is on the verge of bankruptcy and irrelevance. Buildings are decaying, ancient equipment is unusable, students register only if they have been turned down by every other option in post secondary education and employers turn up their noses! Yet, in other countries the reverse is the case. Systems … Read more

Share this:

7 Effective Steps to Engage Employers in TVET

Marketing in TVET is built on the premise that institutions will identify the clients they wish (or are mandated) to serve and will determine the learning needs of these clients. To do this, the institution must ask the client directly what he wants, not ask academics or government what they think the client needs. ​ As … Read more

Share this:

Why Industry Hesitates to Partner with Government

Industry and government are not natural partners. The job of industry is to make money for shareholders. The function of government is to support civil society and, as a corollary, support the infrastructure industry requires so that the economy can grow and thrive. But industry by its nature is rarely generous and sharing. And so government … Read more

Share this: