A Basic Marketing Plan for a Small Public TVET Institution

Public sector institutions rarely have marketing plans. As they are essentially supply driven, they do not feel the need to respond to the market for their goods and services in the same way as private sector organizations.  ​However, as public (government) institutions are pressured to secure funding beyond government grants, their desire to understand their … Read more

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Expanded TVET Training Increases Employment

In TVET policy, there is often an assumption that expanded TVET training results in increased employment. However, if enterprise is not expanding, new jobs are not created.  Equally, if enterprise is expanding through the use of new technology for productivity improvement, employment can actually shrink. In these circumstances, training provided for the existing workforce can … Read more

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8 Ways of Attracting Students to TVET

Parents of school age children usually hate TVET, unless they are German, Swiss or Austrian. In those countries, high level skills have high level status but for the rest of the world they’re seen as a broken dream by parents who want lawyers, engineers, doctors and space pilots. ​So, how do you attract students and … Read more

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A More Effective Model for Investing in Skills

Massive investments continue to grow in the institutionalization of Skills Development. The motivation is understandable. Improving the productivity of the workforce and creating employment opportunities are essential items on the political agenda.   ​More technical schools seem to find this reasonable, especially if academics rather than economic planners lead the planning process. So, most of … Read more

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7 Powerful Ways to Change Employers’ Attitude towards TVET

International experience suggests that changing employer attitude is a long-term activity. Nevertheless, ensuring that the primary market has a positive feeling about Training institutions is absolutely essential if public TVET is to become a significant influence in industry development.  Marketing in TVET is built on the premise that institutions will identify the clients they wish … Read more

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How to Start Cost Recovery in TVET Institutions

Underfunded academic education often suffers diminished standards. Underfunded technical and vocational education usually doesn’t work at all! Waiting for Government to find all the resources needed has little point or hope.  Cost recovery in TVET is not an optional activity. Rather it is a precondition for survival as an effective part of economic growth. Basically most … Read more

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Employment Skills Units in TVET Institutions

Nothing links training institutions more quickly to the industry they serve than sub contracting service or production work from those industries. Now you are on common ground and your students are not only learning real industrial skills but the institution is generating revenue and some students can begin to master self-employment skills.  Employment Skills Units … Read more

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Client Targeting: A Must in TVET Marketing

Most TVET educators and agencies have been complaining for years that TVET is often the last resort in education for many students. A number of them would rather wait out another year if they don’t pass the examination for universities than attend TVET institutions.  The societal image of TVET is terrible. Meanwhile, the universities are full … Read more

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Public TVET Education: How Did Nice People Like Us Get Into a Mess Like This?

In some countries, publicly funded technician education is on the verge of bankruptcy and irrelevance. Buildings are decaying, ancient equipment is unusable, students register only if they have been turned down by every other option in post secondary education and employers turn up their noses! Yet, in other countries the reverse is the case. Systems … Read more

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7 Effective Steps to Engage Employers in TVET

Marketing in TVET is built on the premise that institutions will identify the clients they wish (or are mandated) to serve and will determine the learning needs of these clients. To do this, the institution must ask the client directly what he wants, not ask academics or government what they think the client needs. ​ As … Read more

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