A Basic Marketing Plan for a Small Public TVET Institution
Public sector institutions rarely have marketing plans. As they are essentially supply driven, they do not feel the need to respond to the market for their goods and services in … Read more
Tom & Mary Norton
Expanded TVET Training Increases Employment
In TVET policy, there is often an assumption that expanded TVET training results in increased employment. However, if enterprise is not expanding, new jobs are not created. Equally, if enterprise … Read more
8 Ways of Attracting Students to TVET
Parents of school age children usually hate TVET, unless they are German, Swiss or Austrian. In those countries, high level skills have high level status but for the rest of … Read more
A More Effective Model for Investing in Skills
Massive investments continue to grow in the institutionalization of Skills Development. The motivation is understandable. Improving the productivity of the workforce and creating employment opportunities are essential items on the … Read more
7 Powerful Ways to Change Employers’ Attitude towards TVET
International experience suggests that changing employer attitude is a long-term activity. Nevertheless, ensuring that the primary market has a positive feeling about Training institutions is absolutely essential if public TVET … Read more
How to Start Cost Recovery in TVET Institutions
Underfunded academic education often suffers diminished standards. Underfunded technical and vocational education usually doesn’t work at all! Waiting for Government to find all the resources needed has little point or … Read more
Employment Skills Units in TVET Institutions
Nothing links training institutions more quickly to the industry they serve than sub contracting service or production work from those industries. Now you are on common ground and your students … Read more
Client Targeting: A Must in TVET Marketing
Most TVET educators and agencies have been complaining for years that TVET is often the last resort in education for many students. A number of them would rather wait out another … Read more
Public TVET Education: How Did Nice People Like Us Get Into a Mess Like This?
In some countries, publicly funded technician education is on the verge of bankruptcy and irrelevance. Buildings are decaying, ancient equipment is unusable, students register only if they have been turned … Read more
7 Effective Steps to Engage Employers in TVET
Marketing in TVET is built on the premise that institutions will identify the clients they wish (or are mandated) to serve and will determine the learning needs of these clients. … Read more