Client Targeting: A Must in TVET Marketing

Most TVET educators and agencies have been complaining for years that TVET is often the last resort in education for many students. A number of them would rather wait out another year if they don’t pass the examination for universities than attend TVET institutions.  The societal image of TVET is terrible. Meanwhile, the universities are full … Read more

Share this:

6 TVET Institutional Requirements to Develop Linkages with Industry

Building linkages between the TVET system and Industry varies greatly from country to country. ​Much of the failure in building these linkages in emerging economies has come from attempts to import a system from another country at a different stage of development or with different historic relationships between government and industry.  1. In some countries, … Read more

Share this:

Education and Industry Partnerships in TVET: 11 Effective steps

In some economies, Technical school managers and teachers are drawn from Industry and Business and have many continuing personal and professional links with the private sector. LinkedIn shows these networks. But advise to TVET systems in emerging economies that are built on these easy links in countries with a long history of education/industry linkages are … Read more

Share this:

3 Key Reasons Why TVET Needs to Strengthen Links with Industry

The Current State of TVET Relationship with Industry In most emerging economies, educators and Industry operate in different worlds and often have little contact with each other. Frequently, their social networks and association linkages have no overlap. Surveys often show a complete lack of understanding or respect for the interests and commitments of the other … Read more

Share this:

Why Marketing is Important in TVET

The traditional educational community does not easily accept the marketing of an educational service or product. As Government servants and educators, the concept of marketing is foreign and the notion of education as a product is often offensive, conjuring images of carpet salesmen. On the other hand, the private sector has approached education as any … Read more

Share this: