A Basic Marketing Plan for a Small Public TVET Institution
Public sector institutions rarely have marketing plans. As they are essentially supply driven, they do not feel the need to respond to the market for their goods and services in … Read more
TVET Institutions
Covering topics such as: managing TVET institutions (high schools, colleges, polytechnics etc.), marketing TVET education, collaboration with industry etc.
8 Ways of Attracting Students to TVET
Parents of school age children usually hate TVET, unless they are German, Swiss or Austrian. In those countries, high level skills have high level status but for the rest of … Read more
7 Powerful Ways to Change Employers’ Attitude towards TVET
International experience suggests that changing employer attitude is a long-term activity. Nevertheless, ensuring that the primary market has a positive feeling about Training institutions is absolutely essential if public TVET … Read more
How to Start Cost Recovery in TVET Institutions
Underfunded academic education often suffers diminished standards. Underfunded technical and vocational education usually doesn’t work at all! Waiting for Government to find all the resources needed has little point or … Read more
Client Targeting: A Must in TVET Marketing
Most TVET educators and agencies have been complaining for years that TVET is often the last resort in education for many students. A number of them would rather wait out another … Read more
7 Reasons Why Career Planning is a Must in TVET Institutions
Have you taken career planning seriously in your institution? Or in your own personal life? I wish I had. Maybe, I would have followed a different career path or at … Read more
6 TVET Institutional Requirements to Develop Linkages with Industry
Building linkages between the TVET system and Industry varies greatly from country to country. ​Much of the failure in building these linkages in emerging economies has come from attempts to … Read more
Education and Industry Partnerships in TVET: 11 Effective steps
In some economies, Technical school managers and teachers are drawn from Industry and Business and have many continuing personal and professional links with the private sector. LinkedIn shows these networks. … Read more
3 Key Reasons Why TVET Needs to Strengthen Links with Industry
The Current State of TVET Relationship with Industry In most emerging economies, educators and Industry operate in different worlds and often have little contact with each other. Frequently, their social … Read more
Why Marketing is Important in TVET
The traditional educational community does not easily accept the marketing of an educational service or product. As Government servants and educators, the concept of marketing is foreign and the notion … Read more